What's in a name?
Juliet once said:
"What's in a name? That which we call a rose
By any other name would smell as sweet."
Shakespeare might have been right, but having a catchy, memorable name never hurts your cause.
A lot rides on the names of products, services, companies and even people. Hollywood starlets rename themselves all the time to make their personal brand more appealing and memorable. Did you know there are even professional namers, (i.e. people who sit around all day thinking up creative names for new companies, products, etc.)? Certain brand names such as Kleenex, a facial tissue brand, have become so embedded in the public's mind that everyone knows that product as its brand name. Other examples include Band-Aid, Chapstick and Brillo Pad. (For a more thorough alphabetical listing, click here.)
Above image provided by Microsoft ClipArt.
