November 2009 Archives

I blatantly missed Facebook Apps as a form of data mining.  My focus was on Digital Data Mining Companies...and not on superficial data mining such as favorite groups.  On a brighter note, I now have so much information to write about that it's going to be an issue writing only 10 pages. 

I feel that I need to bring more sources into the paper.  Sources that view the subject of data mining from differing perspectives, as well as a wider variety of sources.

Past that, I am happy with where I am in the writing process.  I have just recently completed my tentative finalized outline.  Now the easy part begins...the rough draft lol

Bibliography

 

Books:

 

Grover, Rajiv, and Vriens, Marco. The Handbook of Marketing Research. Thousand Oaks: Sage,

2006.

 

Thomas, Andrew R. Direct Marketing in Action: Cutting-Edge Strategies for Finding and

Keeping the Best Customers. Westport: Praeger, 2007.

 

Pyle, Dorian. Business Modeling and Data Mining. Amsterdam; Boston: Morgan Kaufmann,

2003.

 

 

Interview:

 

Lenz, James. Personal interview. 13 Nov. 2009.

 

 

Journal Articles:

 

Bulik, Beth Snyder. "What Your Favorite Social Net Says about You." Advertising Age Vol, 80.

No, 25. 13 July. 2009: 6. Business Full Text. WilsonWeb. Indiana University of Pennsylvania, Stapleton Library. 1 Nov. 2009.

 

Bush, Michael. "Text Mining Provides Marketers with the 'Why' Behind Demand." Advertising

Age Vol, 80. No, 26. 27 July. 2009: 14. Business Full Text. WilsonWeb. Indiana University of Pennsylvania, Stapleton Library. 1 Nov. 2009.

 

Manlove, Courtney. "New Social Network Marketing Strategies." Dealerscope Vol, 51. No, 2.

Feb. 2009: 38. Business Full Text. WilsonWeb. Indiana University of Pennsylvania, Stapleton Library. 1 Nov. 2009.

 

 

Online Newspaper Articles:

 

Kanaracus, Chris. "Service Aims to Mine Social Networks for Consumer Insight." Washington

Post on the Web 27 Mar. 2008. 1 Nov. 2009. <http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032701427.html>

 

 

Website Articles:

 

Alex3. Social Analytics Partnership to Improve Business Decisions 11 Mar. 2009. 1 Nov. 2009.

<http://www.techshowwire.com/2009/03/11/sxsw-2009-social-analytics-partnership-to-improve-business-decisions/>

 

Johnson-Elie, Tannette. Networked Insights Makes Sense of Internet Chatter about Brands 23

June. 2009. 1 Nov. 2009. <http://www.jsonline.com/business/48957756.html> 

 

McCarthy, Caroline. Networked Insights: A peek at Social-Media Analytics 26 Mar. 2008. 1

Nov. 2009. <http://news.cnet.com/8301-13577_3-9903390-36.html>

Fieldwork could give more depth to my research paper.  I am most likely going to interview Dr. Lenz on his thoughts about data mining.  There is a lot of research about marketing regarding tapping into social networks.  However, I would like more information about data mining to add more substance to my paper.