November 2009 Archives

Proposal

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Music vs. Free

Mark Lang

ENGL 202

12:30-1:45

Spring 2009

 

Abstract

Today, the music industry is huge, but it is not bringing in the kind of money it could.  One reason for the decline of income could be the availability of free music on the internet.  Anyone can basically find any song on the internet for free: This is beginning to hurt the industry.  Can this problem be avoided and or dealt with?  There are many people or groups out there trying to find the answer.  There has been a new technique created to sell something to the fans that is not music or merchandise.  In fact, it is not a material object in any way. Bands are now selling exclusive insights into the band that no one else can get.  This new technique of selling a bands "exclusiveness" could save the bands within the music industry, but what are the Record labels doing. I plan to answer the question, what is each part of the music industry doing to combat this.


Introduction

As technology's affect outreaches, the world is forced to adapt.  Every facet of life is affected including major industries.  It seems these days, with a simple search, you can find any music you want to on the internet free of charge. How can the music industry combat this change?  How will bands and recording labels adjust to the ever changing technological world? 


Fieldwork Statement

 

I am planning on doing a survey of the IUP campus.  I will ask as many people as I can the following questions.

1.Do you down load music on the internet for free?                                                        Yes/No

2.How often you do you download music for free on the internet? - Average  # of times per                month

 

            Using these two quick questions I am hoping to gain quantitative data showing the free music downloading habits of a normal college.  At least one hundred students will be surveyed and I will have a sheet for them to circle yes or no and to write their average number of free downloads per month.                                                               

Source Review / Conversations

"Research and Markets: The Recorded Music Industry Has Grown Many Folds with Many." Business Wire The Gale Group, Inc., 16 Nov. 2004. Web. 25 Oct. 2009. <http://www.allbusiness.com/media-telecommunications/movies-sound-recording-record/5586862-1.html>.

-This article gives statistics about the drop in annual global sales of recorded music.

Delonge, Tom. Modlife N.p., 2009. Web. 12 Nov. 2009. <http://www.modlife.com/>.

-This website is one example of bands fighting back at the free music downloading.

ROVICS, DAVID "Sing for Your Supper: A DIY Guide to Playing Music, Writing Songs & Booking Your Own Gigs." fROOTS, Local Music from Out There 30.6 (306) (2008): 71-72. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

            - What it once took for musicians to make it in the biz.

Cobo, L. "Independent thinkers: With Latin CD sales down more than 20%, indie promo and marketing strategies shined." BILLBOARD, The International Authority on Music, Video and Digital Entertainment 120.51 (2008): 40. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

- Deals with the drop in Latino C.D. sales/

KNOPPER, STEVE "2007: From bad to worse; record biz in free fall; sales down 36 percent since 2000." ROLLING STONE 1045 (2008): 15. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

`-More stats about music industry decline,.

Serpick, E. "Industry: Labels in free-fall (January CD sales worst in SoundScan history)." ROLLING STONE 1020 (2007): 12. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

- Same but focusing on record labels down fall.

CHUCK D (r.n. Carlton, Ridenhour) "'Free' music can free the artist: musicians' anger at Napster is misdirected." THE NEW YORK TIMES 149.(2000): 25. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

-Shows how free music could be good for musicians.

 

Working Bibliography

 

Websites:

"Research and Markets: The Recorded Music Industry Has Grown Many Folds with Many." Business Wire The Gale Group, Inc., 16 Nov. 2004. Web. 25 Oct. 2009. <http://www.allbusiness.com/media-telecommunications/movies-sound-recording-record/5586862-1.html>.

Delonge, Tom. Modlife N.p., 2009. Web. 12 Nov. 2009. <http://www.modlife.com/>.

Statistics:

Cobo, L. "Independent thinkers: With Latin CD sales down more than 20%, indie promo and marketing strategies shined." BILLBOARD, The International Authority on Music, Video and Digital Entertainment 120.51 (2008): 40. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

KNOPPER, STEVE "2007: From bad to worse; record biz in free fall; sales down 36 percent since 2000." ROLLING STONE 1045 (2008): 15. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

Serpick, E. "Industry: Labels in free-fall (January CD sales worst in SoundScan history)." ROLLING STONE 1020 (2007): 12. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

 

FREE:

CHUCK D (r.n. Carlton, Ridenhour) "'Free' music can free the artist: musicians' anger at Napster is misdirected." THE NEW YORK TIMES 149.(2000): 25. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

ZIMMERMAN, ART "'Free' has a price." RADIO FREE JAZZ, The Newspaper of the Jazz Pros 18.(1977): 20. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

How the Industry once worked:

Avalon, Moses. Confessions of a Record Producer. San Francisco: Miller Freeman Books, 1998. Net Library E-Books. Web. 17 Nov. 2009.

ROVICS, DAVID "Sing for Your Supper: A DIY Guide to Playing Music, Writing Songs & Booking Your Own Gigs." fROOTS, Local Music from Out There 30.6 (306) (2008): 71-72. The Music Index Online. EBSCO. Web. 29 Oct. 2009.

New Industry:

Tolley, D.. A music industry program for today's colleges and universities.  Diss. The Ohio State University, 2008. Dissertations & Theses: Full Text, ProQuest. Web. 17 Nov. 2009.

In addition there will be a survey:

 

Thoughts on proposal

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     Through the comments left by Dr. Sherwood, i have gained a new perspective that I  completely missed in my proposal.  My paper is about the music industry's decline, as of late, and the reason for that decline being the availability of free music on the internet, but I had never thought about the fact that the people are really stealing these songs.  I need to look at why our society feels that it's wrong to steal material objects but its all right to steal music.  Stealing is stealing, right?  There must be a reason for the lack of strong values toward the stealing of music.

Outline

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How is the music industry battling losses due to free music on the internet?
       -Famous Bands, local bands, major record labels, small record labels, venues, etc.
1. Understand how the Music Industry worked in the past.
     - How has it changed in the past. What other adaptations has the Industry made in the past.
           - Use books for this.
           - Examples - Radio, new technologies like cassette  tapes and c.d.'s

2. Show what some of the new problems that are being found.

     - Free music
           - Websites and articles
           - possible survey.
3. Talk about when the Industry tried to fight this.

  -  Trying to get rid of free music sites. (law suits and outcomes

          -How did they do this.

                 - Articles etc

4. Why hasn't this fight worked.

           - Articles.

5. How are tactics changing in this fight.
     -Bands big and small!!!
          - Use Examples
               - Modlife, research more.
     -Record Labels big and small!!!
             - research their websites and articles.
6.  Are what the bands doing going to hurt other aspects of the Industry like labels.
    - tie into 4.
            - articles.
7. Is it working?
    -Observations
    -Aricles

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